About us

Our Story - Sabachar STUDIO

Welcome to Sabachar STUDIO, where elegance meets practicality, and every piece tells a story of timeless style, family heritage, and personal inspiration.

The name "Sabachar" isn’t just a brand; it's a tribute to my roots, a blend of two worlds shaped by my parents, whose legacy of grace and refinement lives on in every collection I curate. Pronounced “SAH-BA-SHA,” Sabachar combines letters from the names of my beloved parents: SA from my father Sakeu, BA from my mother Bagone, and CHAR from her second name, Charlotte. They had eyes for the finer things in life, each contributing a unique influence to my sense of style and the ethos behind Sabachar.

Growing up, my father instilled in us a love for cleanliness and composure. He believed in starting each day with purpose, often insisting we shed our pajamas well before mid-morning. My mother, a former teacher turned seamstress, taught me the beauty of style that stands the test of time. She valued garments that could be passed down, pieces that transcended fleeting trends. Her teachings were grounded in girl-guide principles of presentability and attention to detail. She believed that every garment should be mended, every detail polished, every outfit intentional. I carry her wisdom with me, along with her cherished SINGER sewing machine—a reminder of her passion and skill.

My love for style was further nurtured by my uncle Andrew, a gentleman who prized quality in everything he wore, and my aunt Grace, who demonstrated the power of elegance and composure. Together, they shaped my appreciation for dressing thoughtfully and showing up confidently.

As if I wasn’t already surrounded by style mentors, I later married an equally fashion-conscious husband, whose eye for quality continues to fuel my passion for clothing. It was with this solid foundation and constant encouragement that Sabachar STUDIO was born.

I didn’t initially set out to sell clothes, but I found myself repeatedly asked by friends, family, and colleagues about where I sourced my outfits. My style became a talking point—a signature look that people sought to emulate, but couldn’t find in typical stores. That’s when I realized I could share my passion by sourcing a selection of clothing that feels authentic to me, pieces I love and wear myself.

Sabachar STUDIO isn’t about fast fashion or fleeting trends. It’s about bringing you exclusive, elegant, and practical styles with a story behind each one. Here, you’ll find pieces designed to be lived in, loved, and remembered. Sabachar is a celebration of timeless fashion, crafted for those who appreciate quality and sophistication, just as my parents taught me.

Thank you for being part of this journey. Welcome to Sabachar STUDIO—where style isn’t just worn it’s cherished.

Yours in Elegance Refilwe Sebogodi